If you’re running your own business, have you asked yourself this question?
Making a conscious choice to be the best or the cheapest can make a dramatic improvement to your business, regardless of which option you choose. Each has its perks and benefits, depending on what you want for your business.
Photograph by yasinguneysu/Getty Images
However, one of the worst things you can do is try to be both. There is a fundamental flaw in trying to be the cheapest and the best because it costs money to be the best. If you try to do both, the competitor who is solely focusing on being the best will always be better than you and the competitor who is laser-focused on being the cheapest will always be cheaper than you. While it’s not impossible to be both, in most cases you will be much more successful by focusing on one or the other.
We highly suggest you choose to either be the best or the cheapest.
If your business is new in your community, you might make the argument that it takes time to become the best; if you want to gain customers quickly, being the cheapest is your best option. It’s true – when you start a company you have to do whatever it takes to make it work and grow your business. Often times this means undercutting your competition, but you should decide early on if that’s your long-term strategy or simply a way to get to a place where you can focus on being the best.
Here at eTech Parts, we are constantly reminded to ask ourselves this question. Though we decided early on to focus intently on being the best wholesale parts supplier in the country, we are often tempted when our customers sight lower prices from our competitors. More specifically, we’re tempted to bring in a lower quality screen option so we can have the lowest price on the market.
It’s Not Comparing Apples to Apples
The lack of regulation and quality standards in the iPhone repair industry makes the issue of price particularly challenging for us. It’s difficult to compare apples to apples when it comes to parts for iPhones and iPads, since there’s an extremely wide range of quality that can be hard (sometimes nearly impossible) to visually distinguish before the sale. When people ask if our parts are better than (insert name of supplier here)’s parts, or what separates our parts from the rest, the right answer can be difficult to give them. Without having (insert name of supplier here)’s parts in hand, testing them side by side with our parts, we can’t really tell you which parts are better.
But we can remind you of the old saying, “You get what you pay for,” and if your stateside supplier is selling you “original” screens for $23… we can pretty much guarantee they’re not.
We sell our parts for as little as possible, while still being able to offer a hassle-free return policy, world class customer service, community and industry leading quality. In order for us to compete on price with our competitors, many of whom solely focus on price, we would have to compromise the quality and service that is our foundation for success. Offering a lower quality product in order to compete with lower quality suppliers isn’t part of our agenda, and wouldn’t align with our company values.
“Price is what you pay – value is what you get.” – Warren Buffett
eTech Parts will continue to focus on being the best by sourcing and supplying only the highest quality replacement parts for iPhones and iPads, and offering the best customer service and support in the industry. If you’ve decided to focus on being the best repair business you can be, we’re here for you – and you’re in the best hands! We want to partner with companies and repair technicians who share the same values and realize that being the best in business is definitely worth paying a little bit more.
Let us know what you think in the comments below — does your business focus on being the best in the business or do you instead focus on offering the best value to customers? We’re all about quality of parts and service so as always, if there’s anything we could be doing to better help your repair business just let us know! You can find us anytime of day on Facebook, Twitter, Instagram, YouTube, and of course you can always call our offices during normal business hours at 913-839-1718.