The Value of Customer Testimonials

One of the most powerful tools a company can use while building its reputation is the “Customer Testimonial.” Offering a compilation of past testimonials for future customers to read is one step towards creating a better reputation for your company.

Many companies include a “Customer Testimonials” page on their company website. Testimonials need not be long in length, and you should never assume you don’t have enough to post them. If you don’t have any written testimonials, simply ask your customers for feedback – rarely are people unwilling to leave positive feedback if they’ve had good experiences with a company.

Screen Shot 2013-04-15 at 3.25.45 PM

This testimonials page from Net it On simply includes four positive, well-written customer testimonials. This increases the company’s credibility and will make future customers feel confident in their choice to do business with Net it On.

First Aid Cellular Testimonials

Even showing a small graphic on your webpage can do the trick, just like First Aid Cellular has done on their home page.

If you have a Facebook page for your repair shop, utilizing the “Recommendations” section of your page can be quite beneficial. Customers can leave recommendations that will show up on your shop’s Facebook page, which will motivate other customers to do the same.

Another great addition to any repair company website is the “Before-and-After” photo set. Posting an assortment of before-and-after photos shows you take pride in the work you do, and adds another dose of credibility to your reputation. These photos prove to your future customers that you will have confidence in the work you do for them.

iPhone 4 Before and After


This before and after photo set, courtesy of Your iSource, shows a shattered iPhone 4 screen next to its nicely repaired and intact counterpart.

Customer reviews and testimonials can be a great addition to your website or Facebook page, but there is sometimes a downside. Negative reviews can often show up on local search directories such as Yelp, CitySearch, and Google search. You must always respond to these negative comments, and do whatever you can to correct the situation. Dissatisfied customers whose complaints are responded to and handled are more likely to remail loyal to the company, and will often tell about 4-6 people about the experience. Future customers checking reviews will notice both the negative comment and your response, and feel confident doing business with you knowing the importance you place on each customer experience.


One response to “The Value of Customer Testimonials

  1. the bent phone reminded me of my favorite phone to fix to date. a young man brought me his brand new 4s which his ex-girlfriend had taken and slammed in the door if her car. it was easier to fix than i thought, but an awesome story to remember.

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